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How to Leverage Social Media Throughout Your Event Life Cycle
November 14, 2015
I recently gave a webinar to a group of Associations about How to Leverage Social Media Throughout Your Event Life Cycle. It provides practical ideas about how social media can engage your community to bring an event to life and to hieghten engagement before, during and after your event. And when a social media strategy is incorporated into each phase of an event, there are many things that can be accomplished:
Promote your event to a wider audience. Reach your current fans and followers on social media even in the planning phase of your event. Certainly social channels are important to promote your event and paid promotions may be important component to how you reach your audience. Your event is a social gathering, so extend the conversations into the social arenas to let those who are not attending know what is happening and to be able to particpate.
Increase event sponsorship. By starting social conversations with potential sponsors and speakers, they will be enticed into participating in your event. Follow new sponsors and speakers, comment and like their content where it pertains to the content you want to present at your event. These social conversations will make it easier to have the personal conversations to have them participate during the event.
Discover member preferences. By engaging your members in social polls and conversations, you can learn their preferences and incorporate them into your event. These questions can be focused towards specific topics that you are considering as well as the venue and social planning.
Create excitement and broaden event participation. The more you are able to share specific details about your event, the more attendees, speakers and sponsors will get excited about attending. And an added bonus is that you can get people who aren't even able to attend the event to be part of it.
Add authenticy via "real" interaction. Social conversations, questions and comments all add authenticity that drawas a larger audience to your event. Members involved in the social conversations draw in other attendees from their social networks. And the real-time social sharing during your event creates "real" interaction for everyone who particpates.
Establish your authority in your field. The event that you plan is not only focused on how, when and where, a large part of the event is the content that is created to appeal to your members and a broader audience. By sharing this content, you can stand out as a thought-leader and change-maker in your industry.
Extend the value of your event before and after. All of the content that is created and share on social networks before, during and after your event lives on and can continued to be shared. The rich content that can be created in twitter feeds, videos, photos, presentations and other content can be curated into a story that shows the world who you are and your value proposition.
To take advantage of social media to accomplish all of these goals can be a daunting task. In the webinar it is broken down into how to plan your social media actvities, specific approaches to using it during each phase of your event and tools that can be helpful in the process.